Julie Foster of Potions & Possibilities has always had a different approach to selling her luxury toiletries and aromatherapy products. Whereas most budding retailers would choose a prime location and then set up shop, Julie has always considered where her potential customers might be and taken her shop to them. For over ten years now she has exhibited at premium countryside events and top consumer shows such as Country Living Magazine.
Never one to stand still, she is opening a concession at the busy Ipswich Hospital site.
"I know from the visitors to my site at Martlesham or questions asked via my website that Nurses, Mid-wives and palliative care specialists all embrace a more holistic approach to the care of their patients. The other aspect to their interest is the stress under which they work and the impact of shift patterns. I will also be able to cater more easily for the visitors who want to take in a present with a difference. Whether it is a bottle of tea tree and lavender for a soothing post natal bath, a basket of fragrant treats for a patient or a natural fatigue remedy for a Nurse, we will be much more accessible"
The hospital prescence is only one aspect of Julie’s business strategy which embraces growth and builds her British brand credentials in a market sector that is rapidly being overwhelmed with cheap imports from the Far East. She has also diversified into training with the development of a private training school for holisitc and beauty skills and qualifications with the “Academy of Health & Beauty" at Martlesham.
"I have been involved in training for several years now - when we supply to an International Spa for instance it is expected that we back the product launch with staff training. This is taking it one step further with professional qualifications on offer. The clients attracted to private training tend to be mature career changers and those already involved in the health sector and those who want to learn for the sheer joy of it"
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